Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.
More Quotes from David Ogilvy:
It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.David Ogilvy
The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.
David Ogilvy
The consumer isn't a moron she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her.
David Ogilvy
H. L. Mencken once said that nobody ever went broke underestimating the taste of the American public. That is not true. I have come to believe that it pays to make all your layouts project a feeling of good taste, provided that you do it unobtrusively. An ugly layout suggests an ugly product. There are very few products which do not benefit from being given a first class ticket through life.
David Ogilvy
The advertisers who believe in the selling power of jingles have never had to sell anything.
David Ogilvy
The secret of long life is double careers. One to about age sixty, then another for the next thirty years.
David Ogilvy
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