Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.
More Quotes from David Ogilvy:
The manufacturer who finds himself up the creek is the short-sighted opportunist who siphons off all his advertising dollars for short-term promotions.David Ogilvy
There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.
David Ogilvy
Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga.
David Ogilvy
Many people - and I think I am one of them - are more productive when they've had a little to drink. I find if I drink two or three brandies, I'm far better able to write.
David Ogilvy
In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.
David Ogilvy
Our business is infested with idiots who try to impress by using pretentious jargon.
David Ogilvy
Readers Who Like This Quotation Also Like:
One day it was about getting married that mother talked with me, and I said I was so glad that when you didn't like being married, or got tired of your husband, you could get Unmarried.Eleanor Porter
Work is both my living and my pleasure.
Harlan Howard
For instance, I was a little surprised that the Shiites didn't rise up against Saddam and the Baath party across most of the country when the Americans moved in March and April of 2003.
Juan Cole