If you tell lies about a product, you will be found out - either by the Government, which will prosecute you, or by the consumer, who will punish you by not buying your product a second time.
More Quotes from David Ogilvy:
Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.David Ogilvy
The best ideas come as jokes. Make your thinking as funny as possible.
David Ogilvy
Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
David Ogilvy
Ninety-nine percent of advertising doesn't sell much of anything.
David Ogilvy
Shakespeare wrote his sonnets within a strict discipline, fourteen lines of iambic pentameter, rhyming in three quatrains and a couplet. Were his sonnets dull Mozart wrote his sonatas within an equally rigid discipline - exposition, development, and recap
David Ogilvy
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Steve Kanaly
If poetry should address itself to the same needs and aspirations, the same hopes and fears, to which the Bible addresses itself, it might rival it in distribution.
Wallace Stevens
A bargain is something you can't use at a price you can't resist.
Franklin Jones