Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
More Quotes from David Ogilvy:
Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.David Ogilvy
The consumer isn't a moron; she is your wife.
David Ogilvy
You make the best products you can, and you grow as fast as you deserve to.
David Ogilvy
Managing an advertising agency isn't all beer and skittles. After fourteen years of it, I have come to the conclusion that the top man has one principle responsibility to provide an atmosphere in which creative mavericks can do useful work.
David Ogilvy
In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.
David Ogilvy
You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.
David Ogilvy
Readers Who Like This Quotation Also Like:
Based on Topics: Advertising Quotes, Enemy QuotesBased on Keywords: signals
A little kingdom I possess, where thoughts and feelings dwell; And very hard the task I find of governing it well.
Louisa May Alcott
But we should also not forget the difference between what first motivated me and the work that is the result.
Anselm Kiefer
"Think simple" as my old master used to say - meaning reduce the whole of its parts into the simplest terms, getting back to first principles.
Frank Lloyd Wright