The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.
More Quotes from David Ogilvy:
The best ideas come as jokes. Make your thinking as funny as possible.David Ogilvy
Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.
David Ogilvy
Ninety-nine percent of advertising doesn't sell much of anything.
David Ogilvy
The consumer isn't a moron she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her.
David Ogilvy
It has taken more than a hundred scientists two years to find out how to make the product in question I have been given thirty days to create its personality and plan its launching. If I do my job well, I shall contribute as much as the hundred scientists to the success of this product.
David Ogilvy
At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric clock. (1958 Rolls-Royce print ad - sometimes referred to as the most famous headline in advertising history.)
David Ogilvy
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Based on Topics: Advertising Quotes, Product QuotesBased on Keywords: headline, prospects
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