You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.
More Quotes from David Ogilvy:
Shakespeare wrote his sonnets within a strict discipline, fourteen lines of iambic pentameter, rhyming in three quatrains and a couplet. Were his sonnets dull Mozart wrote his sonatas within an equally rigid discipline - exposition, development, and recapDavid Ogilvy
Set exorbitant standards, and give your people hell when they don't live up to them. There is nothing so demoralizing as a boss who tolerates second rate work.
David Ogilvy
H. L. Mencken once said that nobody ever went broke underestimating the taste of the American public. That is not true. I have come to believe that it pays to make all your layouts project a feeling of good taste, provided that you do it unobtrusively. An ugly layout suggests an ugly product. There are very few products which do not benefit from being given a first class ticket through life.
David Ogilvy
Give people a taste of Old Crow, and tell them it's Old Crow. Then give them another taste of Old Crow, but tell them it's Jack Daniel's. Ask them which they prefer. They'll think the two drinks are quite different. They are tasting images.
David Ogilvy
I once used the word OBSOLETE in a headline, only to discover that 43 per cent of housewives had no idea what it meant. In another headline, I used the word INEFFABLE, only to discover that I didn't know what it meant myself.
David Ogilvy
I always use my clients' products. This is not toady-ism, but elementary good manners.
David Ogilvy
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Based on Topics: People Quotes, Place Quotes, Product QuotesNobody is bored when he is trying to make something that is beautiful or to discover something that is true.
William Ralph Inge
I will argue that in the literal sense the programmed computer understands what the car and the adding machine understand, namely, exactly nothing.
John Searle
How often misused words generate misleading thoughts.
Herbert Spencer