Robert Passikoff Quotes (21 Quotes)

Engaging consumers these days in their minds, in their hearts, in their heads takes more than advertising on a special event to a large audience.

If Martha goes to jail, this company will be hit but it won't fall apart, ... It could still compete in all the categories because it has a life of its own now and it's not as reliant upon Stewart to sustain financial viability. Sure, it will become a different company, with a different brand strategy, in need of a new leader.

I liken what Wal-Mart's trying to do in terms of fashion to turning around the Queen Mary at full steam, ... It's not impossible to do. But it's not easy either, and it's going to take quite a long time.

They say it doesn't matter what they say about you as long as they spell your name right. In this case, you don't want them spelling your name right. You don't want them even talking about you.

They're actually doing now what they should have done two years ago, which is to distinguish themselves from what had become a poisoned brand.

Will the company survive That remains to be seen, ... The immediate thing for MSO to do is distance the company from Stewart.

Her particular brand of hubris, not withstanding her apology and contrition, well, you had to understand that everybody would be watching. There is great risk in putting her back in front of so many people.

The fact is that it is a woman who looks like she could be my wife, and that has meaning for some.

So, you've got a whole group of new people who have kind of entered into the holiday, and they're spending money.

Two mistakes haunt me Not completing the manuscript of my book sooner and not buying Microsoft in 1986 before it split nine times.

The damage was done a long time ago. The competitive landscape is so dramatically changed from two years ago.

There, it's possible that a less cozy Martha may surface, as she puts eager acolytes through their paces. And while it may make for more exciting television than yesterday's somewhat forced cheeriness, there's a greater danger in that, too ... She has to be careful not to come across as too tough or too mean.

A brand needs to be rated a 107 or better by customers for it to see real profitability, ... If they were expecting the TV show to substantively shore up the weakened brand, we'd have to borrow from Martha and say it wasn't such 'a good thing'.

Martha brought added value to the product. Consumers bought a 100 thread count sheet that was blessed by Martha. If you remove her name, the product still exists. Consumers may buy it but maybe won't pay the premium price for it,

What marketers try to do is take a problem and twist it to their advantage, ... If you can't pronounce the name, all of a sudden it becomes something that's slightly less attainable for the consumer and it becomes more desirable. But it's equally likely that when people don't buy it, it's because they don't know how to pronounce the name.

A lot of names that were country-based, especially from France, have now become accepted and articulated and pronounced correctly by consumers,

They migrated her from villain to victim and now they are trying to show you the softer side of Stewart.

This company, as it is configured today, is unsuited to compete in the marketplace with its brand taken away, ... This is no longer the same company that we knew 10 minutes ago or even 22 months ago.

Adults are pretty well set in our ways in terms of our perception of the brand, ... They can mold the sense, and perception and belief of the brand at a young age. It's a smart thing to do.

It's difficult, but in these times, when the customer is willing to look around for fashion, it's certainly not impossible for Wal-Mart's new brand to succeed,

The company has seen how tenuous it can be to be a hundred percent invested in one person,