If Martha goes to jail, this company will be hit but it won't fall apart, ... It could still compete in all the categories because it has a life of its own now and it's not as reliant upon Stewart to sustain financial viability. Sure, it will become a different company, with a different brand strategy, in need of a new leader.
More Quotes from Robert Passikoff:
This company, as it is configured today, is unsuited to compete in the marketplace with its brand taken away, ... This is no longer the same company that we knew 10 minutes ago or even 22 months ago.Robert Passikoff
They say it doesn't matter what they say about you as long as they spell your name right. In this case, you don't want them spelling your name right. You don't want them even talking about you.
Robert Passikoff
It's difficult, but in these times, when the customer is willing to look around for fashion, it's certainly not impossible for Wal-Mart's new brand to succeed,
Robert Passikoff
Adults are pretty well set in our ways in terms of our perception of the brand, ... They can mold the sense, and perception and belief of the brand at a young age. It's a smart thing to do.
Robert Passikoff
Martha brought added value to the product. Consumers bought a 100 thread count sheet that was blessed by Martha. If you remove her name, the product still exists. Consumers may buy it but maybe won't pay the premium price for it,
Robert Passikoff
So, you've got a whole group of new people who have kind of entered into the holiday, and they're spending money.
Robert Passikoff
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Peggy Fleming
In 1893 I founded a chemical company which I ran until 1899.
Leo Baekeland
Let us tell our legislators in advance, that this is a right, restraints on which, we will not, cannot bear; and that every attempt to restrain it is a palpable wrong on God and man.
Gerrit Smith