They say it doesn't matter what they say about you as long as they spell your name right. In this case, you don't want them spelling your name right. You don't want them even talking about you.
More Quotes from Robert Passikoff:
Adults are pretty well set in our ways in terms of our perception of the brand, ... They can mold the sense, and perception and belief of the brand at a young age. It's a smart thing to do.Robert Passikoff
I liken what Wal-Mart's trying to do in terms of fashion to turning around the Queen Mary at full steam, ... It's not impossible to do. But it's not easy either, and it's going to take quite a long time.
Robert Passikoff
Martha brought added value to the product. Consumers bought a 100 thread count sheet that was blessed by Martha. If you remove her name, the product still exists. Consumers may buy it but maybe won't pay the premium price for it,
Robert Passikoff
A brand needs to be rated a 107 or better by customers for it to see real profitability, ... If they were expecting the TV show to substantively shore up the weakened brand, we'd have to borrow from Martha and say it wasn't such 'a good thing'.
Robert Passikoff
So, you've got a whole group of new people who have kind of entered into the holiday, and they're spending money.
Robert Passikoff
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