The damage was done a long time ago. The competitive landscape is so dramatically changed from two years ago.
More Quotes from Robert Passikoff:
So, you've got a whole group of new people who have kind of entered into the holiday, and they're spending money.Robert Passikoff
A brand needs to be rated a 107 or better by customers for it to see real profitability, ... If they were expecting the TV show to substantively shore up the weakened brand, we'd have to borrow from Martha and say it wasn't such 'a good thing'.
Robert Passikoff
If Martha goes to jail, this company will be hit but it won't fall apart, ... It could still compete in all the categories because it has a life of its own now and it's not as reliant upon Stewart to sustain financial viability. Sure, it will become a different company, with a different brand strategy, in need of a new leader.
Robert Passikoff
Adults are pretty well set in our ways in terms of our perception of the brand, ... They can mold the sense, and perception and belief of the brand at a young age. It's a smart thing to do.
Robert Passikoff
It's difficult, but in these times, when the customer is willing to look around for fashion, it's certainly not impossible for Wal-Mart's new brand to succeed,
Robert Passikoff
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