It's difficult, but in these times, when the customer is willing to look around for fashion, it's certainly not impossible for Wal-Mart's new brand to succeed,
More Quotes from Robert Passikoff:
Adults are pretty well set in our ways in terms of our perception of the brand, ... They can mold the sense, and perception and belief of the brand at a young age. It's a smart thing to do.Robert Passikoff
I liken what Wal-Mart's trying to do in terms of fashion to turning around the Queen Mary at full steam, ... It's not impossible to do. But it's not easy either, and it's going to take quite a long time.
Robert Passikoff
The fact is that it is a woman who looks like she could be my wife, and that has meaning for some.
Robert Passikoff
There, it's possible that a less cozy Martha may surface, as she puts eager acolytes through their paces. And while it may make for more exciting television than yesterday's somewhat forced cheeriness, there's a greater danger in that, too ... She has to be careful not to come across as too tough or too mean.
Robert Passikoff
They're actually doing now what they should have done two years ago, which is to distinguish themselves from what had become a poisoned brand.
Robert Passikoff
The damage was done a long time ago. The competitive landscape is so dramatically changed from two years ago.
Robert Passikoff
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