Adults are pretty well set in our ways in terms of our perception of the brand, ... They can mold the sense, and perception and belief of the brand at a young age. It's a smart thing to do.
More Quotes from Robert Passikoff:
Martha brought added value to the product. Consumers bought a 100 thread count sheet that was blessed by Martha. If you remove her name, the product still exists. Consumers may buy it but maybe won't pay the premium price for it,Robert Passikoff
There, it's possible that a less cozy Martha may surface, as she puts eager acolytes through their paces. And while it may make for more exciting television than yesterday's somewhat forced cheeriness, there's a greater danger in that, too ... She has to be careful not to come across as too tough or too mean.
Robert Passikoff
Engaging consumers these days in their minds, in their hearts, in their heads takes more than advertising on a special event to a large audience.
Robert Passikoff
The company has seen how tenuous it can be to be a hundred percent invested in one person,
Robert Passikoff
They're actually doing now what they should have done two years ago, which is to distinguish themselves from what had become a poisoned brand.
Robert Passikoff
Two mistakes haunt me Not completing the manuscript of my book sooner and not buying Microsoft in 1986 before it split nine times.
Robert Passikoff
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Based on Topics: Age Quotes, Sense & Perception Quotes, Youth QuotesIt was my Uncle George who discovered that alcohol was a food well in advance of modern medical thought.
P. G. Wodehouse
Again and again, the impossible problem is solved when we see that the problem is only a tough decision waiting to be made.
Robert H. Schuller
But there's no reason why we should abdicate our foundational principles because certain groups don't believe in them. You know, no majority should surrender its deeply held beliefs to those who don't believe in anything.
Pat Robertson