It is very likely that many firms spend more on advertising than, for their own best interests, they should.
More Quotes from Michael Schudson:
The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.Michael Schudson
Advertising generally works to reinforce consumer trends rather than to initiate them.
Michael Schudson
Different groups are differentially vulnerable to advertising and their vulnerability varies not so much with the character or quantity of advertisements as with the informational resources they can claim by age, education, station in life, and government guarantees of consumer protection.
Michael Schudson
Most criticism of advertising is written in ignorance of what actually happens inside these agencies.
Michael Schudson
The power of ads rests more in the repetition of obvious exhortations than in the subtle transmission of values.
Michael Schudson
American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets.
Michael Schudson
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