Advertising generally works to reinforce consumer trends rather than to initiate them.
More Quotes from Michael Schudson:
The power of ads rests more in the repetition of obvious exhortations than in the subtle transmission of values.Michael Schudson
It is very likely that many firms spend more on advertising than, for their own best interests, they should.
Michael Schudson
Even if, as is generally the case, everything that the ad says about the product is scrupulously honest, or at any rate scrupulously avoids outright dishonesty, the implication of the direct address of most commercials - that the announcer speaks with the viewer's welfare at heart - is fraudulent.
Michael Schudson
If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part of the popular culture that advertisements are silly.
Michael Schudson
Most criticism of advertising is written in ignorance of what actually happens inside these agencies.
Michael Schudson
Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term.
Michael Schudson
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