The power of ads rests more in the repetition of obvious exhortations than in the subtle transmission of values.
More Quotes from Michael Schudson:
But my second thought is that newspaper headlines and the presentation of stories in print are in a sense marketing devices to bring readers to your story. Why not use a new marketing device appropriate to the age of the Internet and the search engineMichael Schudson
Advertising is much less powerful than advertisers and critics of advertising claim, and advertising agencies are stabbing in the dark much more than they are practicing precision microsurgery on the public consciousness.
Michael Schudson
Advertising generally works to reinforce consumer trends rather than to initiate them.
Michael Schudson
Sales may lead to advertising as much as advertising leads to sales.
Michael Schudson
Buy me and you will overcome the anxieties I have just reminded you of.
Michael Schudson
Most criticism of advertising is written in ignorance of what actually happens inside these agencies.
Michael Schudson
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Based on Keywords: exhortationsI love taking chances.
Wayne Newton
If you invent the Mini Cooper, pour all your energy and passion into it and it gets made, you should be on a roll. In the film industry you have to start again the next day.
Estelle Morris
When the Supreme Court moved to Washington in 1800, it was provided with no books, which probably accounts for the high quality of early opinions.
Robert Jackson