If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part of the popular culture that advertisements are silly.
More Quotes from Michael Schudson:
The power of ads rests more in the repetition of obvious exhortations than in the subtle transmission of values.Michael Schudson
It is very likely that many firms spend more on advertising than, for their own best interests, they should.
Michael Schudson
Advertisements ordinarily work their wonders, to the extent that they work at all, on an inattentive public.
Michael Schudson
But my second thought is that newspaper headlines and the presentation of stories in print are in a sense marketing devices to bring readers to your story. Why not use a new marketing device appropriate to the age of the Internet and the search engine
Michael Schudson
The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.
Michael Schudson
Most criticism of advertising is written in ignorance of what actually happens inside these agencies.
Michael Schudson
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