Most criticism of advertising is written in ignorance of what actually happens inside these agencies.
More Quotes from Michael Schudson:
Even if, as is generally the case, everything that the ad says about the product is scrupulously honest, or at any rate scrupulously avoids outright dishonesty, the implication of the direct address of most commercials - that the announcer speaks with the viewer's welfare at heart - is fraudulent.Michael Schudson
But my second thought is that newspaper headlines and the presentation of stories in print are in a sense marketing devices to bring readers to your story. Why not use a new marketing device appropriate to the age of the Internet and the search engine
Michael Schudson
The power of ads rests more in the repetition of obvious exhortations than in the subtle transmission of values.
Michael Schudson
American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets.
Michael Schudson
Buy me and you will overcome the anxieties I have just reminded you of.
Michael Schudson
Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term.
Michael Schudson
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Sunday clears away the rust of the whole week.
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