Different groups are differentially vulnerable to advertising and their vulnerability varies not so much with the character or quantity of advertisements as with the informational resources they can claim by age, education, station in life, and government guarantees of consumer protection.
More Quotes from Michael Schudson:
Buy me and you will overcome the anxieties I have just reminded you of.Michael Schudson
Even if, as is generally the case, everything that the ad says about the product is scrupulously honest, or at any rate scrupulously avoids outright dishonesty, the implication of the direct address of most commercials - that the announcer speaks with the viewer's welfare at heart - is fraudulent.
Michael Schudson
If advertising is not an official or state art, it is nonetheless clearly art.
Michael Schudson
Advertisements ordinarily work their wonders, to the extent that they work at all, on an inattentive public.
Michael Schudson
It is very likely that many firms spend more on advertising than, for their own best interests, they should.
Michael Schudson
American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets.
Michael Schudson
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Based on Topics: Age Quotes, Characters Quotes, Education Quotes, Life QuotesBased on Keywords: informational
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