The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.
More Quotes from Leo Burnett:
I regard a great ad as the most beautiful thing in the world.Leo Burnett
Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide.
Leo Burnett
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
Leo Burnett
Fun without sell gets nowhere but sell without fun tends to become obnoxious.
Leo Burnett
Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'
Leo Burnett
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Based on Topics: Advertising Quotes, Relationship QuotesIt is better to be quotable than to be honest.
Tom Stoppard
I am a poor man and of little worth, who is laboring in that art that God has given me in order to extend my life as long as possible.
Michelangelo
I think there's a bit of the devil in everybody. There's a bit of a priest in everybody, too, but I enjoyed playing the devil more. He was more fun.
Gabriel Byrne