Van Toffler Quotes (20 Quotes)

This is what happens when you have a live show, these things happen. We didn't run full sets of some artists because we would have had to lose other artists altogether. We ran only eight hours, and there were 40 to 50 hours of performances. We wanted to be equitable.

Our audience is full of multitaskers. They're IM-ing and talking on the phone and doing their homework and watching TV all at the same time.

With our new service, we will be able to satisfy music lovers' urges for all things music. In many ways, URGE will serve as a 'psychic concierge', introducing fans to new artists and helping them to develop a deeper connection to old favorites.

Our audience is looking for an alternative to the Super Bowl halftime show and we felt that the new MTV2 fit the bill perfectly.

Since we announced this campaign, there has been an incredible outpouring of support from the music and entertainment community, who want to lend their voices, performances or messages of hope to those in need. The affected area hit hard by Hurricane Katrina shares a rich musical and cultural heritage, so it's all the more meaningful that we try to support these massive relief efforts through music and encouraging our audiences to help any way they can.

We are excited to work with Beavis and Butt-Head again. But we really didn't have a choice. They were persistently calling me at work, at home, and on my cell. They wouldn't leave me alone until I agreed to take their call and help them.

Based on the stature of this event, the stature it took on in the last few hours before it began, had I known what I know today, I would have tried to go commercial-free and go longer and include full sets. But that is something I only have the knowledge of now.

At MTV and VH1, we're in a constant and candid dialogue with our audience. In the wake of our coverage last Saturday, our viewers have resoundingly told us on-line they want to see full performances from their favorite artists.

It's a way to give people a more complete experience. What we found with the VMAs is it creates a lot of water cooler talk about what you missed or saw . . . whether it was Michael Jackson kissing Lisa Marie Presley or Madonna kissing Britney Spears.

There's been an outpouring of support and concern and a desire to help from the artist community, our audiences and our employees. Many of the artists across our channels are from the affected areas and have a strong connection to the south. We are looking to activate every hip-hop, rock, country, RB, and pop music fan out there to get involved and help support the relief efforts.

Our audiences want to connect with our content on every platform they interact with-linear television, broadband, online, radio, and now on PCs that run Windows XP Media Center. Today's announcement helps fulfill our multiplatform entertainment promise, ... The distinction between TV and broadband programming is becoming less important to our viewers, and the Media Center Edition platform is helping to take the entire entertainment experience to the next level.

If you run all of Elton John in London, then you miss Jay-Z and Linkin Park in Philadelphia. We wanted to make sure we gave a full picture of what the event meant, the scope and the scale of the artists involved.

Let's be clear, people turned to TV to view this event,

It's all about circulating people back and forth between the different screens.

We ran two of Madonna's three songs, with the Bob Geldof introduction. But we were also trying to educate people.

Early on in MTV's life cycle, the novelty of video wore off. We had to evolve with our audience and develop beyond a radio model.

It will be programmed by music fans for music fans. Subscribers will tell us what sucks.

Fans of these artists will die to have content like this that's unique.

What Live 8 did show is that when there is a connection between the TV event and the choice of on-demand consumption after the event, everybody wins.

We've pulled out all the stops for Madonna's new release, offering fans exclusive content on handsets, the Internet, on broadband as well as multiple TV shows,