Fans of these artists will die to have content like this that's unique.
More Quotes from Van Toffler:
We've pulled out all the stops for Madonna's new release, offering fans exclusive content on handsets, the Internet, on broadband as well as multiple TV shows,Van Toffler
We ran two of Madonna's three songs, with the Bob Geldof introduction. But we were also trying to educate people.
Van Toffler
Our audience is full of multitaskers. They're IM-ing and talking on the phone and doing their homework and watching TV all at the same time.
Van Toffler
If you run all of Elton John in London, then you miss Jay-Z and Linkin Park in Philadelphia. We wanted to make sure we gave a full picture of what the event meant, the scope and the scale of the artists involved.
Van Toffler
There's been an outpouring of support and concern and a desire to help from the artist community, our audiences and our employees. Many of the artists across our channels are from the affected areas and have a strong connection to the south. We are looking to activate every hip-hop, rock, country, RB, and pop music fan out there to get involved and help support the relief efforts.
Van Toffler
Since we announced this campaign, there has been an incredible outpouring of support from the music and entertainment community, who want to lend their voices, performances or messages of hope to those in need. The affected area hit hard by Hurricane Katrina shares a rich musical and cultural heritage, so it's all the more meaningful that we try to support these massive relief efforts through music and encouraging our audiences to help any way they can.
Van Toffler
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