There's been an outpouring of support and concern and a desire to help from the artist community, our audiences and our employees. Many of the artists across our channels are from the affected areas and have a strong connection to the south. We are looking to activate every hip-hop, rock, country, RB, and pop music fan out there to get involved and help support the relief efforts.
More Quotes from Van Toffler:
It's a way to give people a more complete experience. What we found with the VMAs is it creates a lot of water cooler talk about what you missed or saw . . . whether it was Michael Jackson kissing Lisa Marie Presley or Madonna kissing Britney Spears.Van Toffler
Our audience is looking for an alternative to the Super Bowl halftime show and we felt that the new MTV2 fit the bill perfectly.
Van Toffler
Let's be clear, people turned to TV to view this event,
Van Toffler
Fans of these artists will die to have content like this that's unique.
Van Toffler
This is what happens when you have a live show, these things happen. We didn't run full sets of some artists because we would have had to lose other artists altogether. We ran only eight hours, and there were 40 to 50 hours of performances. We wanted to be equitable.
Van Toffler
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