Our audience is looking for an alternative to the Super Bowl halftime show and we felt that the new MTV2 fit the bill perfectly.
More Quotes from Van Toffler:
Since we announced this campaign, there has been an incredible outpouring of support from the music and entertainment community, who want to lend their voices, performances or messages of hope to those in need. The affected area hit hard by Hurricane Katrina shares a rich musical and cultural heritage, so it's all the more meaningful that we try to support these massive relief efforts through music and encouraging our audiences to help any way they can.Van Toffler
We've pulled out all the stops for Madonna's new release, offering fans exclusive content on handsets, the Internet, on broadband as well as multiple TV shows,
Van Toffler
Early on in MTV's life cycle, the novelty of video wore off. We had to evolve with our audience and develop beyond a radio model.
Van Toffler
We ran two of Madonna's three songs, with the Bob Geldof introduction. But we were also trying to educate people.
Van Toffler
Our audience is full of multitaskers. They're IM-ing and talking on the phone and doing their homework and watching TV all at the same time.
Van Toffler
We are excited to work with Beavis and Butt-Head again. But we really didn't have a choice. They were persistently calling me at work, at home, and on my cell. They wouldn't leave me alone until I agreed to take their call and help them.
Van Toffler
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