This is what happens when you have a live show, these things happen. We didn't run full sets of some artists because we would have had to lose other artists altogether. We ran only eight hours, and there were 40 to 50 hours of performances. We wanted to be equitable.
More Quotes from Van Toffler:
Our audience is full of multitaskers. They're IM-ing and talking on the phone and doing their homework and watching TV all at the same time.Van Toffler
It's a way to give people a more complete experience. What we found with the VMAs is it creates a lot of water cooler talk about what you missed or saw . . . whether it was Michael Jackson kissing Lisa Marie Presley or Madonna kissing Britney Spears.
Van Toffler
We ran two of Madonna's three songs, with the Bob Geldof introduction. But we were also trying to educate people.
Van Toffler
It will be programmed by music fans for music fans. Subscribers will tell us what sucks.
Van Toffler
If you run all of Elton John in London, then you miss Jay-Z and Linkin Park in Philadelphia. We wanted to make sure we gave a full picture of what the event meant, the scope and the scale of the artists involved.
Van Toffler
Early on in MTV's life cycle, the novelty of video wore off. We had to evolve with our audience and develop beyond a radio model.
Van Toffler
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