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Sun Tzu Quotes (85 Quotes)


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  • To know your Enemy, you must become your Enemy.
    (Sun Tzu, "The Art of War")

  • Treat your men as you would your own beloved sons. And they will follow you into the deepest valley.
    (Sun Tzu, "The Art of War")

  • Warfare is the way of deception.
    (Sun Tzu, "The Art Of War")

  • Appear weak when you are strong, and strong when you are weak.
    (Sun Tzu, "The Art of War")

  • What the ancients called a clever fighter is one who not only wins, but excels in winning with ease.
    (Sun Tzu, "The Art of War")


  • Engage people with what they expect; it is what they are able to discern and confirms their projections. It settles them into predictable patterns of response, occupying their minds while you wait for the extraordinary moment - that which they cannot anticipate.
    (Sun Tzu, "The Art of War")

  • When the enemy is relaxed, make them toil. When full, starve them. When settled, make them move.
    (Sun Tzu, "The Art of War")

  • Even the finest sword plunged into salt water will eventually rust.
    (Sun Tzu, "The Art of War")

  • If you know the enemy and know yourself, your victory will not stand in doubt; if you know Heaven and know Earth, you may make your victory complete.
    (Sun Tzu, "The Art of War")

  • If you know yourself but not the enemy, for every victory gained you will also suffer a defeat.
    (Sun Tzu, "The Art of War")

  • Move swift as the Wind and closely-formed as the Wood. Attack like the Fire and be still as the Mountain.
    (Sun Tzu, "The Art of War")

  • One may know how to conquer without being able to do it.
    (Sun Tzu, "The Art of War")

  • So in war, the way is to avoid what is strong, and strike at what is weak.
    (Sun Tzu, "The Art of War")

  • The Art of War is self-explanatory
    (Sun Tzu, "The Art of War")

  • The end and aim of spying in all its five varieties is knowledge of the enemy; and this knowledge can only be derived, in the first instance, from the converted spy. Hence it is essential that the converted spy be treated with the utmost liberality.
    (Sun Tzu, "The Art of War")


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