Sun Tzu Quotes on Success (13 Quotes)

The best victory is when the opponent surrenders of its own accord before there are any actual hostilities...It is best to win without fighting.

So it is said that victory can be made.

Therefore a victorious army first wins and then seeks battle a defeated army first battles and then seeks victory.

Thus it is that in war the victorious strategist only seeks battle after the victory has been won, whereas he who is destined to defeat first fights and afterwards looks for victory.

Know thy self, know thy enemy. A thousand battles, a thousand victories.

The one who figures on victory at headquarters before even doing battle is the one who has the most strategic factors on his side.

Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.

If fighting is sure to result in victory, then you must fight, even though the ruler forbid it if fighting will not result is victory, then you must not fight, even at the ruler's bidding.

Invincibility lies in the defence; the possibility of victory in the attack.

Confront them with annihilation, and they will then survive; plunge them into a deadly situation, and they will then live. When people fall into danger, they are then able to strive for victory.

It is imperative to contest all factions for complete victory, so the army is not garrisoned and the profit can be total. This is the law of strategic siege.

All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved.

So the important thing in a military operation is victory, not persistence.