Sun Tzu Quotes (85 Quotes)



    The end and aim of spying in all its five varieties is knowledge of the enemy; and this knowledge can only be derived, in the first instance, from the converted spy. Hence it is essential that the converted spy be treated with the utmost liberality.



    Those skilled at making the enemy move do so by creating a situation to which he must conform; they entice him with something he is certain to take, and with lures of ostensible profit they await him in strength.


    Engage people with what they expect; it is what they are able to discern and confirms their projections. It settles them into predictable patterns of response, occupying their minds while you wait for the extraordinary moment - that which they cannot anticipate.




    If you know the enemy and know yourself, your victory will not stand in doubt; if you know Heaven and know Earth, you may make your victory complete.

    Treat your men as you would your own beloved sons. And they will follow you into the deepest valley.

    If you know yourself but not the enemy, for every victory gained you will also suffer a defeat.


    Move swift as the Wind and closely-formed as the Wood. Attack like the Fire and be still as the Mountain.

    What the ancients called a clever fighter is one who not only wins, but excels in winning with ease.


    When the enemy is relaxed, make them toil. When full, starve them. When settled, make them move.


    The ultimate in disposing one's troops is to be without ascertainable shape. Then the most penetrating spies cannot pry in nor can the wise lay plans against you.

    The general who wins the battle makes many calculations in his temple before the battle is fought. The general who loses makes but few calculations beforehand.

    To fight and conquer in all our battles is not supreme excellence; supreme excellence consists in breaking the enemy's resistance without fighting.

    All war is based on deception.

    The best victory is when the opponent surrenders of its own accord before there are any actual hostilities...It is best to win without fighting.

    Regard your soldiers as your children, and they will follow you into the deepest valleys; look on them as your own beloved sons, and they will stand by you even unto death.

    The proximity of an army causes prices to go up and high prices cause people's substance to be drained away. When their substance is drained away, they will be afflicted by heavy exactions. With this loss of substance and exhaustion of strength, the homes of the people will be stripped bare, and their incomes dissipated.

    The opportunity to secure ourselves against defeat lies in our own hands, but the opportunity of defeating the enemy is provided by the enemy himself.

    If you are far from the enemy, make him believe you are near.

    So it is said that victory can be made.

    According to my assessment, even if you have many more troops than others, how can that help you to victory

    For them to perceive the advantage of defeating the enemy, they must also have their rewards.


    More Sun Tzu Quotations (Based on Topics)


    War & Peace - Enemy - Success - Deceptions - Wisdom & Knowledge - Defeats - Strategy - Opportunity - Man - Doubt & Skepticism - Art - Secrets - Fate & Destiny - Sons - Excellence - Death & Dying - Sign & Symbol - Arrogance - Law & Regulation - View All Sun Tzu Quotations

    More Sun Tzu Quotations (By Book Titles)


    - The Art of War

    Related Authors


    Sun Tzu - Karl Marx - John Locke - Confucius - Arthur Schopenhauer - Aristotle - Roger Bacon - Pierre Teilhard de Chardin - Mencius - Diogenes


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