A military operation involves deception. Even though you are competent, appear to be incompetent. Though effective, appear to be ineffective.
More Quotes from Sun Tzu:
The ultimate in disposing one's troops is to be without ascertainable shape. Then the most penetrating spies cannot pry in nor can the wise lay plans against you.Sun Tzu
To see victory only when it is within the ken of the common herd is not the acme of excellence.
Sun Tzu
Let your plans be dark and as impenetratable as night, and when you move, fall like a thunderbolt.
Sun Tzu
All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved.
Sun Tzu
All warfare is based on deception.
Sun Tzu
Secret operations are essential in war; upon them the army relies to make its every move.
Sun Tzu
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