David Carter Quotes (32 Quotes)

With the perpetual drip of bad publicity, it was difficult for them to be given the benefit of the doubt. The spotlight should be on her capabilities. But ... how can you shine when you're putting out fires and in crisis-management mode

We are clearly in a new era. We have to see a new model for how the Olympics are delivered.

Teams are viewing spring training as a profit center rather than a cost center, to the point where it's becoming common to negotiate better stadium terms with local governments. It's become a microcosm of the larger industry.

The Beijing Games are just tantalizing for corporations. I'm not sure if they're downplaying Turin, but they certainly are shifting their focus. It does seem like there's a disproportionate amount of attention being paid to Beijing.

Continuity with the sponsorships is critical. The brand equity that the league has put together with its corporate partners, the overall international growth of the sport -- they're hitting on all cylinders, and to have anything take attention away from their growth is going to be very detrimental to them.

Is there risk if they don't live up to the hype Yes. But there's dramatic upside if you can convince someone who is 13 or 14 to start wearing your shoes or get their parents to get them your cell phone because of that endorsement.

Michael Ovitz brings three major things to the table that the NFL likes. He brings political savvy, business connections, and a tremendous amount of money,

As long as there is an ongoing buzz, you can make the sponsorship sustainable if the team takes care of the relationship with the companies to make sure they're getting the most out of it.

I feel sometimes that we don't give children enough credit to deal with complicated issues. I don't think we should be in the business of sheltering young people from the past. If young people don't know the past, then we are not doing an honest job of confronting the full richness of history.

They said the hurricane was going to be a Level 5 when the city was only built to handle a 3. It was time to leave, ... But no one thought 'The Big Easy' would go under.

It's played out about as well as the commissioner hoped for. You've had good match-ups, upsets and nationalism.

In order for baseball to succeed in this latest attempt to go global, you need the players and their agents to get behind it. You need players to market the game, not diminish the game's stature.

If people remember these games, they're going to think back on them as the ones where Americans fell flat on their face literally and figuratively. The advertisers are going to be reticent to use these athletes, even the ones who did well.

So many other drivers can get out there and communicate their personalities through the Speed Channel, ESPN and corporate hospitality. There's a lot more outlets for people to get to know and form opinions about drivers.

I've had several years where I have not been where I want to be. You have to look at yourself and see where you can get better. For years I didn't improve and others went past me.

These sponsors like the association with a team when there is an air of success around the club. They like linking their company to the success of the franchise.

It's an incredible challenge and an incredible burden.

For a generation of consumers who have known Nike for being nothing less than their brand, it's their generation's Coca-Cola, burned into their consciousness, burned into an entire generation. The same can't be said for Adidas.

The traditional Fortune 500 companies have to steer clear (of Bryant). McDonald's, Sprite, they have the pick of the litter of who they can work with, and they don't have to work with athletes. I think he's probably out for good for Fortune 500 guys. They could get an emerging star who lacks the baggage and rap sheet Kobe has.

His management team likely sat down and said you have to show you're a family man and a team player, interested in doing the right thing by your family and teammates. And that resonates to a photo op.

As it moves forward, and NASCAR fans are increasingly hungry for any news, statistics and information, it could really help NASCAR. There's some sex appeal to these statistics, because it really gives fans an inside look.

That means trackside entertaining, getting in front of vendors as much as getting in front of a person buying potato chips. If you're a regional company in the Southwest and want to make a statement, it's probably a lot more cost effective (to be a partial sponsor) than trying to do an annual deal.

What happened between Owens and the Eagles was so utterly predictable, ... What happens with a lot of athletes is they become the most high-profile employee in the organization and there's a sliding scale of tolerance where the coaches or the managers give those athletes, just like star sales people, just enough rope to hang themselves. And by the time they've hung themselves, they've really gone a long way to impacting the morale of the rest of the organization, and done a fine job of contaminating the company in the marketplace.

She can generate more endorsement money than any woman in history. She's going to be in front of us for decades.

But to get on real solid economic footing, it has to embrace the everyday sports fan. And if the only time the everyday fan gets exposed to hockey is with a scandal, that doesn't help.

Fighting for marketing shelf space alongside Jeter and A-Rod may prove problematic if, over time, Damon is merely perceived as just another all-star player added to Steinbrenner's stable.

They're paying to milk the controversy. Will they draw criticism Absolutely. But for a company like Nike that can afford to take a risk or a smaller company looking to make a splash, it may be worth it.

For generations, the media has supplied the Olympics on their own terms. Now consumers are demanding how they want it, and it's about time the industry woke up.

There's no answer on striking that balance.

It's a very appropriate admission that she's in the entertainment business and a global entity.

Ultimately, it boils down to whether an athlete has charisma, believability and the ability to communicate. And Tiger Woods has all of these things.

This is as weird as it gets. I've never been in a game that felt anything like this, that starts with such a terrible ankle injury and ends with a tornado (warning).