They're paying to milk the controversy. Will they draw criticism Absolutely. But for a company like Nike that can afford to take a risk or a smaller company looking to make a splash, it may be worth it.
More Quotes from David Carter:
The Beijing Games are just tantalizing for corporations. I'm not sure if they're downplaying Turin, but they certainly are shifting their focus. It does seem like there's a disproportionate amount of attention being paid to Beijing.David Carter
His management team likely sat down and said you have to show you're a family man and a team player, interested in doing the right thing by your family and teammates. And that resonates to a photo op.
David Carter
These sponsors like the association with a team when there is an air of success around the club. They like linking their company to the success of the franchise.
David Carter
The traditional Fortune 500 companies have to steer clear (of Bryant). McDonald's, Sprite, they have the pick of the litter of who they can work with, and they don't have to work with athletes. I think he's probably out for good for Fortune 500 guys. They could get an emerging star who lacks the baggage and rap sheet Kobe has.
David Carter
Is there risk if they don't live up to the hype Yes. But there's dramatic upside if you can convince someone who is 13 or 14 to start wearing your shoes or get their parents to get them your cell phone because of that endorsement.
David Carter
I feel sometimes that we don't give children enough credit to deal with complicated issues. I don't think we should be in the business of sheltering young people from the past. If young people don't know the past, then we are not doing an honest job of confronting the full richness of history.
David Carter
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