Is there risk if they don't live up to the hype Yes. But there's dramatic upside if you can convince someone who is 13 or 14 to start wearing your shoes or get their parents to get them your cell phone because of that endorsement.
More Quotes from David Carter:
Fighting for marketing shelf space alongside Jeter and A-Rod may prove problematic if, over time, Damon is merely perceived as just another all-star player added to Steinbrenner's stable.David Carter
The Beijing Games are just tantalizing for corporations. I'm not sure if they're downplaying Turin, but they certainly are shifting their focus. It does seem like there's a disproportionate amount of attention being paid to Beijing.
David Carter
For generations, the media has supplied the Olympics on their own terms. Now consumers are demanding how they want it, and it's about time the industry woke up.
David Carter
As long as there is an ongoing buzz, you can make the sponsorship sustainable if the team takes care of the relationship with the companies to make sure they're getting the most out of it.
David Carter
This is as weird as it gets. I've never been in a game that felt anything like this, that starts with such a terrible ankle injury and ends with a tornado (warning).
David Carter
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However low a man sinks he never reaches the level of the police.Quentin Crisp
But, also, before I even go on the Medicare prescription drug debate, I always tell the folks in rural Illinois, and I represent 30 counties south of Springfield down to Indiana and Kentucky, that in this bill is the best rural package for hospitals ever passed.
John Shimkus
Any idealism is a proper subject for art.
Lafcadio Hearn