Continuity with the sponsorships is critical. The brand equity that the league has put together with its corporate partners, the overall international growth of the sport -- they're hitting on all cylinders, and to have anything take attention away from their growth is going to be very detrimental to them.
More Quotes from David Carter:
There's no answer on striking that balance.David Carter
They said the hurricane was going to be a Level 5 when the city was only built to handle a 3. It was time to leave, ... But no one thought 'The Big Easy' would go under.
David Carter
It's a very appropriate admission that she's in the entertainment business and a global entity.
David Carter
The Beijing Games are just tantalizing for corporations. I'm not sure if they're downplaying Turin, but they certainly are shifting their focus. It does seem like there's a disproportionate amount of attention being paid to Beijing.
David Carter
It's played out about as well as the commissioner hoped for. You've had good match-ups, upsets and nationalism.
David Carter
I've had several years where I have not been where I want to be. You have to look at yourself and see where you can get better. For years I didn't improve and others went past me.
David Carter
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