She can generate more endorsement money than any woman in history. She's going to be in front of us for decades.
More Quotes from David Carter:
Fighting for marketing shelf space alongside Jeter and A-Rod may prove problematic if, over time, Damon is merely perceived as just another all-star player added to Steinbrenner's stable.David Carter
His management team likely sat down and said you have to show you're a family man and a team player, interested in doing the right thing by your family and teammates. And that resonates to a photo op.
David Carter
That means trackside entertaining, getting in front of vendors as much as getting in front of a person buying potato chips. If you're a regional company in the Southwest and want to make a statement, it's probably a lot more cost effective (to be a partial sponsor) than trying to do an annual deal.
David Carter
They're paying to milk the controversy. Will they draw criticism Absolutely. But for a company like Nike that can afford to take a risk or a smaller company looking to make a splash, it may be worth it.
David Carter
In order for baseball to succeed in this latest attempt to go global, you need the players and their agents to get behind it. You need players to market the game, not diminish the game's stature.
David Carter
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