For players, it's all about the games. No one buys a game machine for its features.
More Quotes from Yoshihiro Maruyama:
We also received some criticisms toward our promotions, saying that people don't understand what high definition is. The Xbox 360's main appeal is high definition, but we couldn't successfully convey it to the Japanese market.Yoshihiro Maruyama
I just don't think there's any brand loyalty in the video-game business.
Yoshihiro Maruyama
We will begin promoting the Xbox 360 on TV, newspapers, and magazines. We also plan on promotions that integrate various forms of entertainment, such as sports, fashion, arts, and music. And as a symbol to our promotions, we will open an Xbox 360 Lounge, where people can experience the high-definition entertainment that will be offered by the Xbox 360.
Yoshihiro Maruyama
The Japanese market is the most important key for the Xbox's global strategy. Microsoft is committing fully to its success in Japan. We will continue to make as much effort as we can to make the Xbox 360 successful in Japan.
Yoshihiro Maruyama
Unless we achieve meaningful success here, we cannot say we are a winner in the next-generation console battle.
Yoshihiro Maruyama
The key to success is how effectively we can make Japanese players understand that we have rich content and software line-ups. One of the key reasons for the failure of our first generation Xbox was lack of blockbuster titles which can satisfy Japanese players.
Yoshihiro Maruyama
Readers Who Like This Quotation Also Like:
Based on Topics: Games QuotesUnlike grown ups, children have little need to deceive themselves.
Johann Wolfgang von Goethe
Heaven is what we spend our lives trying to find.
Beth Orton
I was not successful as a ball player, as it was a game of skill.
Casey Stengel