Yoshihiro Maruyama Quotes (11 Quotes)

We want to have a much smaller trade and press event in central Tokyo, so all the trade people and journalists can easily come,

The Japanese market is the most important key for the Xbox's global strategy. Microsoft is committing fully to its success in Japan. We will continue to make as much effort as we can to make the Xbox 360 successful in Japan.

I just don't think there's any brand loyalty in the video-game business.

The key to success is how effectively we can make Japanese players understand that we have rich content and software line-ups. One of the key reasons for the failure of our first generation Xbox was lack of blockbuster titles which can satisfy Japanese players.

For Xbox, Japan really is a key, important market in the global strategy that we have. We have a very strong commitment to succeed.

We also received some criticisms toward our promotions, saying that people don't understand what high definition is. The Xbox 360's main appeal is high definition, but we couldn't successfully convey it to the Japanese market.

Unless we achieve meaningful success here, we cannot say we are a winner in the next-generation console battle.

We will begin promoting the Xbox 360 on TV, newspapers, and magazines. We also plan on promotions that integrate various forms of entertainment, such as sports, fashion, arts, and music. And as a symbol to our promotions, we will open an Xbox 360 Lounge, where people can experience the high-definition entertainment that will be offered by the Xbox 360.

I want to have more of a modest scale, not fancy, business trade show in central Tokyo for maybe two or three days.

Japan is a very important market for our global strategy and launching our console ahead of rival platforms will give us certain advantage.

For players, it's all about the games. No one buys a game machine for its features.