The Japanese market is the most important key for the Xbox's global strategy. Microsoft is committing fully to its success in Japan. We will continue to make as much effort as we can to make the Xbox 360 successful in Japan.
More Quotes from Yoshihiro Maruyama:
I just don't think there's any brand loyalty in the video-game business.Yoshihiro Maruyama
The key to success is how effectively we can make Japanese players understand that we have rich content and software line-ups. One of the key reasons for the failure of our first generation Xbox was lack of blockbuster titles which can satisfy Japanese players.
Yoshihiro Maruyama
We also received some criticisms toward our promotions, saying that people don't understand what high definition is. The Xbox 360's main appeal is high definition, but we couldn't successfully convey it to the Japanese market.
Yoshihiro Maruyama
We want to have a much smaller trade and press event in central Tokyo, so all the trade people and journalists can easily come,
Yoshihiro Maruyama
Unless we achieve meaningful success here, we cannot say we are a winner in the next-generation console battle.
Yoshihiro Maruyama
I want to have more of a modest scale, not fancy, business trade show in central Tokyo for maybe two or three days.
Yoshihiro Maruyama
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Based on Topics: Strategy QuotesBased on Keywords: xboxs
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