The key to success is how effectively we can make Japanese players understand that we have rich content and software line-ups. One of the key reasons for the failure of our first generation Xbox was lack of blockbuster titles which can satisfy Japanese players.
More Quotes from Yoshihiro Maruyama:
We will begin promoting the Xbox 360 on TV, newspapers, and magazines. We also plan on promotions that integrate various forms of entertainment, such as sports, fashion, arts, and music. And as a symbol to our promotions, we will open an Xbox 360 Lounge, where people can experience the high-definition entertainment that will be offered by the Xbox 360.Yoshihiro Maruyama
I just don't think there's any brand loyalty in the video-game business.
Yoshihiro Maruyama
Unless we achieve meaningful success here, we cannot say we are a winner in the next-generation console battle.
Yoshihiro Maruyama
For players, it's all about the games. No one buys a game machine for its features.
Yoshihiro Maruyama
The Japanese market is the most important key for the Xbox's global strategy. Microsoft is committing fully to its success in Japan. We will continue to make as much effort as we can to make the Xbox 360 successful in Japan.
Yoshihiro Maruyama
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Based on Topics: Failure Quotes, Success QuotesBased on Keywords: line-ups
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