Wayne Lewellen Quotes (10 Quotes)

were very good (showing) strong family appeal with kids, particularly. It played stronger in metropolitan areas, which was a little (surprising) because I expected this to appeal (more) in smaller towns. You now have some room to grow with word of mouth in those smaller markets. Since we're in only (approximately) 2,000 runs, we will look at the possibility of adding a few runs.

We knew we had a terrific combination of films led by some of the biggest stars in the world, created by some of the top filmmakers in the business today, and we're thrilled that the audience responded in such a big way. We look forward to continuing the success this fall.

The audience was young males, and they don't really respond to reviews, anyway.

It's the first time five pictures have ever grossed over 20 million on a three-day weekend. The business is spread out more evenly across the board than there being one locomotive in the marketplace.

That's one of the reasons we're only in approximately 2,000 theaters. We had made (over) 3,200 prints for the initial release. We took those prints and cannibalized them (taking the best of the available reels) and came up with 2,000 good usable prints.

The box office in general was very depressed last week and this week as well. It's always driven pretty much by the product and we don't have real strong product right now.

The movie's weekend numbers were on the high end of what we expected. You have 'Harry Potter' next weekend, and it's a different audience than most of the competition, so it should bode well for our film going forward.

It will probably add 8-10 million to the lifetime gross of the picture, ... We'll be close to 5 million for the first week. And it should run another couple or three weeks. The picture's always played very well. I expect it will do another 3 or 4 or 5 million.

It was 50-50 male-female. 52 percent were under-25. The Top Two boxes (excellent and very good) were 87 percent. You would have expected it to play a lot younger than that with (a youth appeal star like) Jack Black.

It's within the window we were looking at (of) 12-15 million. It's on the low side of where we thought it would be. But (it wasn't) that expensive. It's in the mid-20 millions. We'll be okay with it.