The movie's weekend numbers were on the high end of what we expected. You have 'Harry Potter' next weekend, and it's a different audience than most of the competition, so it should bode well for our film going forward.
More Quotes from Wayne Lewellen:
It's within the window we were looking at (of) 12-15 million. It's on the low side of where we thought it would be. But (it wasn't) that expensive. It's in the mid-20 millions. We'll be okay with it.Wayne Lewellen
We knew we had a terrific combination of films led by some of the biggest stars in the world, created by some of the top filmmakers in the business today, and we're thrilled that the audience responded in such a big way. We look forward to continuing the success this fall.
Wayne Lewellen
were very good (showing) strong family appeal with kids, particularly. It played stronger in metropolitan areas, which was a little (surprising) because I expected this to appeal (more) in smaller towns. You now have some room to grow with word of mouth in those smaller markets. Since we're in only (approximately) 2,000 runs, we will look at the possibility of adding a few runs.
Wayne Lewellen
It's the first time five pictures have ever grossed over 20 million on a three-day weekend. The business is spread out more evenly across the board than there being one locomotive in the marketplace.
Wayne Lewellen
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