The box office in general was very depressed last week and this week as well. It's always driven pretty much by the product and we don't have real strong product right now.
More Quotes from Wayne Lewellen:
The movie's weekend numbers were on the high end of what we expected. You have 'Harry Potter' next weekend, and it's a different audience than most of the competition, so it should bode well for our film going forward.Wayne Lewellen
were very good (showing) strong family appeal with kids, particularly. It played stronger in metropolitan areas, which was a little (surprising) because I expected this to appeal (more) in smaller towns. You now have some room to grow with word of mouth in those smaller markets. Since we're in only (approximately) 2,000 runs, we will look at the possibility of adding a few runs.
Wayne Lewellen
We knew we had a terrific combination of films led by some of the biggest stars in the world, created by some of the top filmmakers in the business today, and we're thrilled that the audience responded in such a big way. We look forward to continuing the success this fall.
Wayne Lewellen
It was 50-50 male-female. 52 percent were under-25. The Top Two boxes (excellent and very good) were 87 percent. You would have expected it to play a lot younger than that with (a youth appeal star like) Jack Black.
Wayne Lewellen
The audience was young males, and they don't really respond to reviews, anyway.
Wayne Lewellen
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