Peter Drucker Quotes on Creativity & Innovation (5 Quotes)

Innovation is the specific instrument of entrepreneurship. The act that endows resources with a new capacity to create wealth.

Because its purpose is to create a customer, the business has two - and only two - basic functions marketing and innovation. Marketing and innovation produce results all the rest are costs.

Business has only two basic functions-marketing and innovation.

Because its purpose is to create a customer, your business has two purposes and two purposes only Marketing and innovation. Marketing and innovation make you money, generate sales, produce profit. Everything else is an expense...

INNOVATION is the specific tool of entrepreneurs, the means by which they exploit change as an opportunity for a different business or a different service. It is capable of being presented as a discipline, capable of being learned, capable of being practiced. Entrepreneurs need to search purposefully for the sources of innovation, the changes and their symptoms that indicate opportunities for successful innovation. And they need to know and to apply the principles of successful innovation.