Because its purpose is to create a customer, the business has two - and only two - basic functions marketing and innovation. Marketing and innovation produce results all the rest are costs.
More Quotes from Peter Drucker:
There is only one ethics, one set of rules of morality, one code That of individual behavior in which the same rules apply to everyone alike.Peter Drucker
Unless commitment is made, there are only promises and hopes... but no plans.
Peter Drucker
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
Peter Drucker
No institution can possibly survive if it needs geniuses or supermen to manage it. It must be organized in such a way as to be able to get along under a leadership composed of average human beings.
Peter Drucker
The purpose of a business is to create a customer.
Peter Drucker
Managers are the basic and scarcest resource of any business enterprise.
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Within this widest concept of object, and specifically within the concept of individual object, Objects and phenomena stand in contrast with each other.
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I write, I write, I always write.
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