Objectives are not fate they are direction. They are not commands they are commitments. They do not determine the future they are means to mobilize the resources and energies of the business for the making of the future.
Objectives are not fate they are direction. They are not commands they are commitments. They do not determine the future they are means to mobilize the resources and energies of the business for the making of the future.
Because its purpose is to create a customer, the business has two - and only two - basic functions marketing and innovation. Marketing and innovation produce results all the rest are costs.
Business, that's easily defined - it's other people's money.
Business has only two basic functions-marketing and innovation.
Managers are the basic and scarcest resource of any business enterprise.
The purpose of a business is to create a customer.
© 2020 Inspirational Stories
© 2020 Inspirational Stories