A book, I was taught long ago in English class, is a living and breathing document that grows richer with each new reading.
If you want to bring a fundamental change in people's belief and behavior...you need to create a community around them, where those new beliefs can be practiced and expressed and nurtured.
That is the paradox of the epidemic: that in order to create one contagious movement, you often have to create many small movements first.
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.
There are exceptional people out there who are capable of starting epidemics. All you have to do is find them.
There is a simple way to package information that, under the right circumstances, can make it irresistible. All you have to do is find it.
To be someone's best friend requires a minimum investment of time. More than that, though, it takes emotional energy. Caring about someone deeply is exhausting.
I hope I have encouraged people in business to expand the way they make sense of human behavior.
the single most important thing a city can do is provide a community where interesting, smart people want to live with their families.
That fundamentally undermines your ability to access the best part of your instincts. So my advice to those people would be stop thinking and introspecting so much and do a little more acting.
A country that displays an almost ruthless commitment to efficiency and performance in every aspect of its economya country that switched to Japanese cars the moment they were more reliable, and to Chinese T-shirts the moment they were five cents cheaperhas loyally stuck with a health-care system that leaves its citizenry pulling out their teeth with pliers,
An aggressive drug-testing program would cut down on certain abuses, but its never going to catch everyone - or even close to everyone.
For every romantic possiblity, no matter how robust, there exists at least one equal and opposite sentence, phrase, or word capable of extinguishing it.
If a window is broken and left unrepaired, people walking by will conclude that no one cares and no one is in charge. Soon, more windows will be broken, and the sense of anarchy will spread from the building to the street on which it faces, sending a signal that anything goes.
PEOPLE are experience rich and theory poor. People who are busy doing things as opposed to people who are busy sitting around, like me, reading and having coffee in coffee shops don't have opportunities to kind of collect and organize their experiences and make sense of them.
I suspect people who are indecisive are people who are far too enamored of analysis in all settings and are destroying their ability to make an instinctive judgment through over-analysis and that's dangerous,
What do we tell our children? Haste makes waste. Look before you leap. Stop and think. Don't judge a book by its cover. We believe that we are always better off gathering as much information as possible and spending as much time as possible in deliberation.
Those with health insurance are overinsured and their behavior is distorted by moral hazard. Those without health insurance use their own money to make decisions based on an assessment of their needs. The insured are wasteful. The uninsured are prudent. So what's the solution Make the insured a little more like the uninsured.
Both Jim and I are interested in the limits of conventional decision-making. The idea that an expert will give you the best outcome -- we think that's inadequate. You need a whole palate of different strategies. We're critiquing the same narrow ideology.
Does that mean we should give up? Probably. But there are two issues worth considering. The first is - is it really true that drugs destroy the integrity of the game?
It made me realize that I'd changed what I thought was a trivial aspect of who I was but it profoundly made a difference in the way the world perceived me. That was when I thought it would be interesting to find out what goes on in that moment when someone looks at you and draws all sorts of conclusions.
Radio stations have constructed a narrow doorway, and that's because they don't understand how complex and paradoxical our snap judgments are. It's hard to measure new songs.
We don't know where our first impressions come from or precisely what they mean, so we don't always appreciate their fragility.
The best example of how impossible it will be for Major League Baseball to crack down on steroids is the fact that baseball and the media are still talking about the problem as "steroids."
More Malcolm Gladwell Quotations (Based on Topics)
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More Malcolm Gladwell Quotations (By Book Titles)
- The Tipping Point: How Little Things Can Make a Big Difference
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