There is a simple way to package information that, under the right circumstances, can make it irresistible. All you have to do is find it.
("The Tipping Point: How Little Things Can Make a Big Difference")
More Quotes from Malcolm Gladwell:
I hope I have encouraged people in business to expand the way they make sense of human behavior.Malcolm Gladwell
What do we tell our children? Haste makes waste. Look before you leap. Stop and think. Don't judge a book by its cover. We believe that we are always better off gathering as much information as possible and spending as much time as possible in deliberation.
Malcolm Gladwell
That fundamentally undermines your ability to access the best part of your instincts. So my advice to those people would be stop thinking and introspecting so much and do a little more acting.
Malcolm Gladwell
Those with health insurance are overinsured and their behavior is distorted by moral hazard. Those without health insurance use their own money to make decisions based on an assessment of their needs. The insured are wasteful. The uninsured are prudent. So what's the solution Make the insured a little more like the uninsured.
Malcolm Gladwell
If you want to bring a fundamental change in people's belief and behavior...you need to create a community around them, where those new beliefs can be practiced and expressed and nurtured.
Malcolm Gladwell
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