Jim Silver Quotes (23 Quotes)



    The way I see it, the toy industry is no longer just about toys per se. I call it the family entertainment business.

    There is no comparison. 'Star Wars' is on an entirely different level.

    The split with Ken was a great publicity gimmick. It brought Barbie lots of attention. The attempt is to reposition Barbie as a single, independent woman and to make her attractive to an older demographic,

    The biggest trend in 2005 is the growth of the tech toys.


    I think Toys R Us will continue to run some kind of toy operation in the future. But in order to still be competitive, it will need to slim down considerably and run probably around 450 to 500 stores.

    In order for the toy industry to survive, companies will have to deal with Wal-Mart. It has to be understood that Wal-Mart doesn't make deals with everyone who approaches them. Ultimately it's Wal-Mart who chooses who will be in their stores.

    You see a girl like Barbie, and you judge her by the guy she dates. And Ken looked boring and old-fashioned.

    Parents and kids still love the retailer because it still sells three times as many toys as a Wal-Mart or a Target. It still has the best selection of toys and games out there. The toy manufacturers certainly want to see it around and that's why many are

    The key to this movie is Darth Vader, ... He is the best-selling villain of all time.

    Room decor is a hot trend right now and several toymakers are expanding into it, ... But I don't think toymakers should try to become experts in every area. That's going to be very difficult. Maybe with consumer electronics, it could make sense to have a licensing relationship with another manufacturer instead of keeping it in-house.

    The February show has really transformed over the last three years.

    Hasbro isn't in the learning category, so Lego is a perfect candidate for them, ... Both companies aren't strong in educational' family entertainment, so Leapfrog also is attractive.

    His return is a big positive for the industry. It will spur everyone on, especially in terms of pushing the limits of technology,

    Oil prices are particularly important to toy manufacturers because they impact the cost of resin and plastic used to make toys,

    Even though holiday sales account for 65 percent of the industry's overall sales, the first nine months of the year can determine whether the Christmas season will be good or bad for retailers. I'm very excited about the new products for the summer.

    The whole world of toys has changed. When we think of toys, we think of the old building blocks, but in today's world with technology and computers, the hot toys are the electronic ones.

    What kids really want to do is become the hero.

    American Girl had done it strictly catalog and online, before they built the three stores. They developed this brand throughout the years, they have a loyal following and it's very hard to do.

    The industry is not yet done with the retro trend,

    It is very tough for products to get into Wal-Mart and if they don't perform well, they're out.

    Spider-Man 2 will be huge for the toy industry. I expect hundreds of thousands of licensed merchandise (items) to be sold in the first nine months of the year,

    The whole point is to get people interested in playing games again. If you get them into the game aisle and a family enjoys playing a game, they'll return to the game aisle. It's reintroducing them to a play that's fun and everybody in the category benefits.


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