The split with Ken was a great publicity gimmick. It brought Barbie lots of attention. The attempt is to reposition Barbie as a single, independent woman and to make her attractive to an older demographic,
More Quotes from Jim Silver:
Parents and kids still love the retailer because it still sells three times as many toys as a Wal-Mart or a Target. It still has the best selection of toys and games out there. The toy manufacturers certainly want to see it around and that's why many areJim Silver
Hasbro isn't in the learning category, so Lego is a perfect candidate for them, ... Both companies aren't strong in educational' family entertainment, so Leapfrog also is attractive.
Jim Silver
In order for the toy industry to survive, companies will have to deal with Wal-Mart. It has to be understood that Wal-Mart doesn't make deals with everyone who approaches them. Ultimately it's Wal-Mart who chooses who will be in their stores.
Jim Silver
does not make any sense.
Jim Silver
The whole point is to get people interested in playing games again. If you get them into the game aisle and a family enjoys playing a game, they'll return to the game aisle. It's reintroducing them to a play that's fun and everybody in the category benefits.
Jim Silver
The way I see it, the toy industry is no longer just about toys per se. I call it the family entertainment business.
Jim Silver
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Based on Topics: Attention QuotesBased on Keywords: barbie, gimmick, reposition
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Even if my mother had no qualms of conscience concerning ownership of negroes, her sense of duty carried her far beyond the mere supplying of their physical needs, or requiring that they render faithful service.
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No tears in the writer, no tears in the reader. No surprise in the writer, no surprise in the reader.
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