The February show has really transformed over the last three years.
More Quotes from Jim Silver:
The split with Ken was a great publicity gimmick. It brought Barbie lots of attention. The attempt is to reposition Barbie as a single, independent woman and to make her attractive to an older demographic,Jim Silver
You see a girl like Barbie, and you judge her by the guy she dates. And Ken looked boring and old-fashioned.
Jim Silver
Room decor is a hot trend right now and several toymakers are expanding into it, ... But I don't think toymakers should try to become experts in every area. That's going to be very difficult. Maybe with consumer electronics, it could make sense to have a licensing relationship with another manufacturer instead of keeping it in-house.
Jim Silver
The way I see it, the toy industry is no longer just about toys per se. I call it the family entertainment business.
Jim Silver
American Girl had done it strictly catalog and online, before they built the three stores. They developed this brand throughout the years, they have a loyal following and it's very hard to do.
Jim Silver
In order for the toy industry to survive, companies will have to deal with Wal-Mart. It has to be understood that Wal-Mart doesn't make deals with everyone who approaches them. Ultimately it's Wal-Mart who chooses who will be in their stores.
Jim Silver
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