If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.
More Quotes from Jef I. Richards:
Commercial speech is like obscenity... we can't seem to define it, but we know it when we see it.Jef I. Richards
Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'
Jef I. Richards
The law requires a paper towel ad to be scrupulously honest, but allows political candidates to lie without reproach. What's wrong with this picture?
Jef I. Richards
While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.
Jef I. Richards
There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre.
Jef I. Richards
Advertising is speech. It's regulated because it's often effective speech.
Jef I. Richards
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Based on Topics: Advertising QuotesBased on Keywords: ethically, pointless
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