Commercial speech is like obscenity... we can't seem to define it, but we know it when we see it.
More Quotes from Jef I. Richards:
In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species.Jef I. Richards
While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.
Jef I. Richards
If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.
Jef I. Richards
I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.
Jef I. Richards
The Death of Advertising? I think that's in the book of Revelation. It's the day when people everywhere become satisfied with their weight, their hair, their skin, their wardrobe, and their aroma.
Jef I. Richards
Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'?
Jef I. Richards
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Based on Topics: Business & Commerce Quotes, Speech QuotesBased on Keywords: obscenity
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